APAC Realty expands ERA franchise into Hong Kong

Hong Kong’s real property market has been revealing signs of rehabilitation this year, supported by the elimination of property stamp obligations, reducing home mortgage rates and improving cost.

Under the agreement released on Oct 28, HKMD will hold working rights over ERA member broker business offices in Hong Kong for a three-year term starting Jan 1, 2026. APAC Realty keeps the alternative to restore the arrangement for an additional 3 years, based on specific legal predicaments.

Singapore-based real estate services provider APAC Real estate, with its subsidiary brand name ERA, has signed a franchise business contract with Hong Kong– owned real estate and financial solutions firm Hong Kong Morning Dragon Company (HKMD).

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Chu adds that the development will enable APAC Realty to better offer clients seeking to diversify their property portfolios beyond Singapore. “The mix of global consistency and local insight will steer our effectiveness across the region,” he suggests.

With this growth, APAC Real estate’s network will certainly grow to more than 21,900 advisors across 14 Asia-Pacific nations. The Hong Kong franchise– ERA Hong Kong Morning Dragon– will likely be led by Michelle Chan and Benny Wong, both of these skilled specialists with more than three decades of skill in banking and cross-border realty.

According to Marcus Chu, Chief Executive Officer of APAC Realty, the group’s entrance right into Hong Kong comes with a “strategic and opportune time, amid renewed investor confidence and enhancing industry belief”.

ERA HKMD’s Chan states the alliance “reflects our commitment to staying ahead of market patterns and strengthening our competitive edge”. She adds that ERA’s global platform will help the business better attend to the evolving demands of Hong Kong clients.