Accor hits 45,000 keys under extended stay portfolio
International hospitality group Accor now has 45,000 keys across greater than 380 real estates and 14 brand names under its extended stay profile, that includes serviced apartments and nonpublic leasing properties. In an Oct 24 announcement, the group claims it is now the world’s largest player outside of the United States in this category, supported by a higher concentration of properties across Europe and Asia.
Some other current openings include Pullman Living Dongguan Forum in China, whilst Accor’s front runner “aparthotel” brand Adagio rejoiced in its 15th anniversary in 2023 with the introduction of 11 brand-new real estates throughout 5 continents.
Accor’s growth in the long-term stay segment has been boosted by new openings for its Novotel Living brand, a broadening of midscale hotel brand Novotel. More recent growths for Novotel Living include properties in Bangkok, Saigon and Kazakhstan. In Singapore, the brand opened up Novotel Living Singapore Orchard– a rebrand of the past 8 on Claymore Serviced Residences– in June 2022.
“The rise of pursuit for long-term stay properties is an international event, steered by a demographic shift among tourists who are taking longer trips, blending company with recreation, and discovering places much more fully,” says Morin.
Accor states it has more prolonged stay real properties in the pipeline, consisting of new areas for Novotel Living as well as numerous high-class serviced condominium projects in Riyadh, such as the 250-key Sofitel Serviced Residences Riyadh.
“With new traveling routines taking hold and even more consumers seeking longer stays, Accor has remained to do what we do best– lead the markets in which we have immersed origins, strong partnerships and a highly effective visibility– like Europe, the Middle East and Asia Pacific,” claims Jean-Jacques Morin, Accor deputy CEO and premium, midscale and economy division chief executive officer.
He adds that Accor has an “unmatched” portfolio of extended stay labels to service any type of traveller kind. Other organizations under Accor’s lengthy stay portfolio include Mercure Living, Swissôtel Living and Mövenpick Living. It additionally offers extensive remain choices by means of business such as Fairmont, Sofitel, Mondrian, Hyde and The Sebel. In addition, it has 33,000 exclusive villas, condos, and branded residences operated in rental programs.